We were in charge of brand design and art direction for the SAISON DIAMOND AMERICAN EXPRESS® CARD, the top of the line Saison Card issued by Credit Saison Co.,Ltd. We worked with Zodiac, a verbal creative agency, to implement total branding under the concept of "a permanent and immortal emotional experience".
We have developed an integrated brand design based on the design of the symbol mark, from the complete set of invitations and membership information tools to leaflets and the package design of the issued cards. The symbol mark design expresses the "scintillation" of diamonds in a minimalist form, using the octagonal "table facet" and circular "brilliant cut" as motifs.
The SAISON DIAMOND AMERICAN EXPRESS® CARD is the ultimate card that offers unparalleled experience and value at a time when the values and lifestyles of the new affluent class are changing and diversifying dramatically, and it will always deliver innovation and surprise to us.
Creative direction, editing and copywriting by Zodiac, a Verbal Creative Agency.
( *Since this is a CG, there are slight differences from the specifications actually used. )