Hiramatsu Dictionary (Autumn)
Hiramatsu Inc.
Hiramatsu Dictionary (Autumn)
Hiramatsu Inc.
Hiramatsu Dictionary (Autumn)
CLIENT
Hiramatsu Inc.
AGENCY
Zodiac Corporation
ROLE
Branding
Identity&Logo
Website
Graphic
Visual
Editorial
Art Direction
TYPE OF CLIENT
Hospitality & Hotel
LOCATION
Tokyo
Kyoto
Not to stay, not to eat, but to read.
泊まるでもなく、食べるでもなく、読むひらまつ。
THE HIRAMATSU KYOTO, a hotel operated by Hiramatsu Inc, will launch a new media site this summer called “Hiramatsu Dictionary. The site will introduce the charms of Kyoto’s four seasons, Hiramatsu’s food, and the thoughts of its chefs and producers. The media concept is not to stay, not to eat, but to read Hiramatsu. The theme is ~Weaving Kyoto’s Food~. The second issue focuses on “Tanba’s chestnuts,” with the chefs visiting Niwa Farm and harvesting chestnuts to express the autumn in Kyoto as proposed by THE HIRAMATSU KYOTO. We designed the service’s title, BI, elements, website, and art direction. Creative direction, editing, and copywriting were handled by Zodiac Corporation.
株式会社ひらまつが運営するホテル“THE HIRAMATSU 京都“がこの夏からスタートしたメディアサイト「読むひらまつ。/Hiramatsu Dictionary」。本サイトは京都の四季の魅力、ひらまつの食の魅力、料理人や生産者たちの想いを紹介する。メディアコンセプトは、泊まるでもなく、食べるでもなく、読むひらまつ。テーマは、~京の食を編む~。第二回は、「丹波の栗」にフォーカスし、料理人ともに、丹羽農園をめぐり、収穫を行い、“THE HIRAMATSU 京都“から提案する京都の秋を表現した。本サービスのタイトルデザイン、BI策定、エレメントのデザイン、WEBサイトデザイン及びアートディレクションを実施。クリエイティブディレクション・編集・コピーライティングは株式会社Zodiacが担当。
CREDITCreative Director | Kentaro Iida (Zodiac)
Art Director | Kenjiro Nii
Designer | Tatsuya Kawabe
Editor | Kentaro Iida (Zodiac)
Photographer | Shinichiro Goto
Movie Editor | Tomohiro Johnson Yamaguchi
Web Director | Mina Yamahata (abilive)
Developer | Team abilive
CREDITCreative Director | Kentaro Iida (Zodiac)
Art Director | Kenjiro Nii
Designer | Tatsuya Kawabe
Editor | Kentaro Iida (Zodiac)
Photographer | Shinichiro Goto
Movie Editor | Tomohiro Johnson Yamaguchi
Web Director | Mina Yamahata (abilive)
Developer | Team abilive