Based on Hitachi, Ltd.'Standby Inc. Sector Purpose of "Supporting the happiness of people around the world with green energy that is friendly to the global environment,
This is a global promotion for the year 2023 that introduces the potential of Hitachi's energy business and its attitude toward the future to all stakeholders.
FEARLESS, Inc. provided project management and creative direction, and we were in charge of key visuals and art direction.
Starting from the planning and concept making, we designed and art-directed the promotional video, various newspaper advertisements, various banners, and a special website.

In recent years, companies and people around the world have been rethinking their production processes and the way they live in order to become carbon neutral.
That is why we hope to achieve carbon neutrality from the very energy that drives all economic activities.
Hitachi's energy business will achieve virtually zero CO2 emissions from all its activities by 2050.


If we change the start, we can start the change.
SILENT INNOVATION

"Every day, transmission lines supply the world's energy.
From our daily lives to global manufacturing, it all starts here.
That's why our Power Grids, Energy Solutions, and Nuclear Energy business units are committed to innovation.
And now, it's why we strive to make our energy systems carbon neutral.
It may be a quiet change.
But it's a big change, because it brings us closer to our goal: A sustainable future for all."