Branding project for "Saison Furusato PREMIUM", a new product offered by Credit Saison Co.,Ltd. to the wealthy. We designed and art-directed the tabloid edition, premium catalog, greeting cards, and envelopes. Interviews and other content production, editing, and copywriting were handled by Verbal Creative Agency Zodiac. For the tabloid edition, we welcomed TENKU, the ultimate resort located in Kagoshima, and conducted on-site interviews and dialogues with them, in an attempt to create a new premium feature on returned gifts.

Tabloid concept
[ An ENCOUNTER with your second furusato. ]

Premium Catalog Concept
[ ENJOY OUR INDELIBLE MOMENTS. ]

Furusato Tax Payment is a system that allows you to make a direct contribution by donating to the hometown where you were born and raised, or to the region you wish to support. By choosing the recipients of your donation, you can take an interest in local governments throughout Japan, nurture local people, protect nature and traditions, and nurture local lifestyles. The "Saison Furusato Tax Payment" program started in 2020, aiming to create a cycle between our wishes and the wishes of the local governments. In addition to the "Regular Edition," which offers a variety of gifts to add color to your life, we have prepared a "Premium Edition," which offers extraordinary experiences and a selection of local government prized products. We hope you will take a look at this magazine, which is filled with the wishes of each municipality, while recalling the scenery of your hometown or the landscapes you have traveled through.